Pinterest brings you more useful pins
Generally, when you click on an image of something great on Pinterest, you’re taken to the page it was pinned from. This is great if it was pinned from an…
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Google Now: neat party trick or sneaky spy?
Now is Google’s response to Apple’s Siri, but because you’re likely to use Google in your searches, send and receive important mails from your mobile device using Gmail, and keep…
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Using Vine in an online marketing campaign
Vine is a free mobile app (currently only available for Apple devices, although Twitter is working on taking the app to other platforms), that allows users to create video clips…
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Why you need a good ORM tool
Online Reputation Management is defined by Wikipedia (yes Wikipedia, the source of all knowledge) as: ”[...]the practice of understanding or influencing an individual’s or business’s reputation.” In the real world,…
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Mobilising your brand
According to Native’s Mobile report for March, they maintain that ‘in the post PC era, consumers carry mobile devices for up to 16 hours a day.’ In fact, even in…
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Using Pinterest web analytics for businesses
In March 2013 Pinterest announced its long-awaited on-site analytics for businesses, filling the gap in companies’ social media analytics reports. For the first time companies could measure and quantify the…
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Under the bridge – tips for Dealing with Trolls
When it comes to sharing content online, most people fit into the creator, curator, or commentator roll, with all of us taking turns to wear each of those hats. But…
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A breakdown of the Facebook News Feed update
During the announcement of the new Facebook news feed look and feel, Facebook CEO Mark Zuckerberg said the news feed is one of the most important things they’ve built, referring…
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SIX TIPS ON SEO COPY FOR HUMAN READERS
As a seasoned copy cruncher, you’re undoubtedly used to taking direction from both clients and your CD – and occasionally even from designers. You can tweak, waffle, summarise, and re-tweak…
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HOW MULTI-SCREEN MULTI-TASKING IS CHANGING BEHAVIOUR
Whether you’re a TV addict or an Internet fanatic, by now you’ve noticed an increasing trend of multiscreen, multi-device interaction with media. From TV shows to sports events, to the…
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