Facebook has a feature that allows you to embed a post on your website or blog, which means more people will see and potentially engage with such an update.

With just a few lines of code, you can use embedded posts as a part of your Facebook marketing strategy.

To embed a public post (from a personal profile or brand page), click on the drop-down arrow in the upper right-hand corner of the post you want to embed.


When you click on “Embed” a new window will pop up with a preview of what the post will look like on your site. There will also be code at the top of the window, which you need to copy and paste (when embedding on a blog page, such as WordPress, remember to ensure that your editor is on “text”, not “visual”, when pasting code).

Now you know how to do it, here are some ways you can use embedded Facebook posts for marketing.

1.      Show what you tell

Embedding posts to explain certain aspects of, for example, the different types of Facebook updates brands can include on their Facebook pages (text, links, photos, and videos), will be more effective than screen grabs. Not only does it visually show your examples, it is live content from your own Facebook page, exposing potential fans to your Facebook content.

2.      Share a reference and build relationships

If an affiliated brand (or a brand you would like to be affiliated with) shares something that may be of interest to your audience, share that update as an embedded post on your own site/blog. This will expose the brand to your audience, and still credit them as the source of the information.

Remember to let the brand/person know you’ve embedded their post, and work on networking for mutual beneficial content.

3.      Don’t dilute media

If you don’t have a YouTube account, you can still share videos – and see when and where that media is shared on the rest of Facebook.

Share the video on your Facebook page, and then share the embedded post on your website or blog. People will be able to like the video on the embedded post widget, or click through to your Facebook page to leave a comment and browse the rest of your content.

4.      Amp up your engagement on discussion posts

By embedding a discussion post on your blog, you’re expanding your reach beyond Facebook, boosting your EdgeRank, and turning your blog/site visitors into engaged members of your page.

5.      Showcase the best of your content

When doing a “Best of the year” post on your blog, why not also highlight your most popular Facebook wall posts? 

Check your Facebook Insights to see which posts had the most engagement. Click on your most popular posts. In the detailed statistics screen, you’ll see the drop-down to embed the post on your blog. Get the Embed Post code from inside Facebook Insights.

Create a roundup-style post of your best Facebook content to show your website visitors and blog readers how engaging your Facebook page is. Hopefully this will lead to more likes and engaged Facebook fans.

So what’s the best part of using the Facebook embedded posts feature?

Any embedded post from a Facebook page also includes a “Like” button for the page. So while you can’t always like or comment on the embedded post itself without being taken to Facebook, you can like the page. This means any embedded posts you use from your page could help boost your number of fans.

Tell us if you’ve used embedded Facebook posts on your website or blog, or if you’re planning on doing so now that you’ve read how to do it and how you can use it. Please share in the comments section below!

Reference: Social Media Examiner